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Small Business
Product Pricing
Strategy Secrets Revealed...
Is Your Current
Pricing Strategy Quietly Killing Your Business?
...how to increase your prices, GET RID of your worst customers, save
time, and make more profit all with the same pricing strategy.
--by Joshua Black
Tuesday, 7:30pm
Dear Friend,
As you read this letter I would like to
introduce you to a new pricing strategy that could change the course of
your entire business for the better.
Quit racing your competition to the
BOTTOM with deep discounting and use positioning, value, and customer
emotion instead.
First,
meet Joe and Martha...
I’d like to tell you a story about two
business owners, Joe
and Martha. Both of them sold watches. Joe was known as the deepest
watch
discounter of the Midwest.
People
came from
all over the country to buy his high quality watches, which were the
greatest
deals that anyone could find. Joe had thousands of customers that came
to his
watch mega-store every year.
These customers bought watches for
children,
relatives, bosses, and anyone else that needed a gift. They were so low
priced
that people usually bought multiple watches for themselves too.
Joe’s
business
was booming. He was the king of discount watches, at least for now…
Deep
Discounting is a Recipe for Disaster
Martha, on the other hand was the most respected and
sought-after high-end watch dealer on the East Coast. Her business
included
some of the most exclusive clients in the world.
She sold watches to
oil
tycoons, movie stars, famous musicians, and even rich politicians. Her
name
became synonymous with exclusivity and success. Martha only took
customers by
appointment.
If you wanted to buy a watch from her, you had to wait 3-4
months
just to get the privilege of meeting her. Once you met her, then Martha
decided
if you were worthy to be her customer.
Only people with certain social
status
were allowed to buy from her. This careful use of selectivity made her
watches
priceless.
If you wanted to show the world that you had elite status,
you only
bought from Martha. Here watches started at $300,000 for a low-end
model and
ran up into the millions.
Value
Positioning is the Solution
One day Joe ran into a little trouble. His discount supplier
in China
went out of business. He had to go with a different supplier
that charged a
little more money.
In turn, he had to raise his prices in order to
barely make
a few pennies per sale. He still hoped that he could make it up in
volume. His
customer however, did not agree.
Joe’s thousands of customers had no
loyalty to
his business. Sure they liked Joe, but they only made their annual trek
in
order to get the lowest price.
As soon as Joe was not the best deal,
they
dropped him like a hot potato and those thousands of people
disappeared. Joe’s
business slowly faded away and he ended up declaring bankruptcy.
Product
Pricing Strategy Involves Emotion
Martha, on the other hand had to
increase her prices in
order to keep her ultra-elite status. People wanted her watches so
badly that
they were selling their homes and a new breed of wealthy individuals
was
starting to creep up.
In order to keep her loyal, ultra-elite
customers
happy
and buying, she nearly doubled her prices in order to keep the low-end
customers away.
Her strategy has continued to work, and
even during
tough
economic times, her business has grown 20% per year, while she still
maintains
her tiny clientele of only 300 elite customers per year.
There's
No Such Thing as a True Price
This is a story of pricing strategy and
positioning your
business for success. The information contained inside the Ultimate
Pricing
Report will work for ANY business. With the tools that you will learn
inside
this report, perhaps you can become the next Martha in your industry.
There is no such thing as the true price for any product or
service. Price is entirely in the mind of the customer. This report
will teach
you how you can become a price leader in your industry, where customers
will go
to you because of the VALUE that you offer.
- You will learn how to maintain loyalty of
your
customers, so
that they don’t run out the door if you charge MORE than your
competition.
- You will learn how to sell with COST, not price and
why
businesses that deep-discount are racing each other to the bottom.
- You will learn how to become the LEADER in your
industry,
setting the pace instead of trying to catch up.
- You will learn how to make your
business more successful
that you ever thought possible, all with the help of this new pricing
strategy
and a new way to position your business.
The
Secret for More Profit with Less Work
I personally invite you to test drive this report. If it is
not everything that you expected, or you do not see how this new
pricing
strategy could benefit you business in a big way, then I will
personally refund
your investment 100%.
The world of small business is more cutthroat than ever and
if you do not have the right tools on your side, you will get eaten
alive.
This
is one of those tools. Join the handful of small business owners that
have
learned the secret to successful product pricing strategy and how you
can move
your competition out of the game completely.
I thank you for your business and I wish you the
greatest of
success with this new pricing strategy, The Ultimate Pricing Report.
Sincerely,
Joshua Black- Creator of the Ultimate Pricing Report
P.S.
Since this report is new to the market,
it will only
remain at this price for a limited time. I don’t want every small
business
owner to be able to obtain this information, out of respect for my
current
clients. This price will increase SOON.
P.P.S. If you become
my customer, you also get ME. I am
willing to help with many of your small business questions and I also
encourage
you to become
The Ultimate Pricing Report
Product
Pricing Strategy Revealed
Here is What You Will Discover Inside:
Here
is What You Get:
-
12 terms you should NEVER use when delivering
a price (page 15)
-
19 things you can do to add value to an on-line
product (page
24).
-
Why you should NEVER quote a price (and how
to justify a higher cost product for a quick sale)
- 3 cardinal rules about your customers
that cannot be ignored
(page 28)
-
The deadly combination of 3 pricing mistakes,
when put together will bankrupt your business (page 4)
-
How to POSITION your product or service in a way that
your customers will WANT to pay more
-
Why the price-buying customer is the worst
customer to have (page 7)
-
How to increase your prices, GET RID of your worst
customers, have more time, and make more money at the same time (page 8)
-
Why people are willing to pay 5-10 times MORE
for water than gasoline (and how you can use this SAME strategy for
almost any product)
-
A secret, blockbuster pricing technique that you will
learn from a greasy oil change shop (page 34)
-
How to get to the optimum price with an
on-line product or business (page 22)
-
Exactly how to deliver an expensive price so that
your customer will not try to bargain with you (page 14)
- Why one of the
biggest enemies to your profit actually comes from INSIDE your business
(and who they are)
The
Fate of Your Business Can be Changed
I've put together this system that you now hold in
front of you, so you don't have to struggle to find serious profit in
your business any longer.
With
a
little effort you can reposition your product or service using the new
pricing strategy found in this report.
Now, of course I can't promise you instant success (I
would be lying if I did), but what I can promise
is that when you purchase this guide and apply the techniques inside,
you will be armed with the
knowledge that you need to start turning your profits around.
_____________________________________
So...
How Much?
The entire 45-page report is available this month for
only $19.97. However, I don't
really want this information to get out to every small business owner
so that the people that get it early can benefit from it the most.
The price will not stay this low for very long, so if you
are even slightly curious about how the Ultimate Pricing Report will
benefit YOUR business, then I suggest you make the investment NOW.
However, if you are still not convinced, I'm going to
sweeten the pot a little more and add a BONUS if you order today...
FREE Bonus:
If you order The Ultimate Pricing Report
today and unfold
the new secrets to product pricing strategy, I am personally going to
give you
a gift that is worth 10 times the cost of this report alone.
You will
get a
copy of Obvious
Adams, one of the most successful advertising and
marketing
books in history, based on a column from the Saturday Evening Post.
This
classic has become the foundation for many of the advertising and
marketing
books that we have today. With your paid order you will get an EXACT
digital copy of the
first
printing from 1916.
____________________________________
Try The Ultimate Pricing Report Risk-Free
for
60 Days
You have a full 60 days to
test-drive
the Ultimate
Pricing Report without risk. Put the guide into
action and see for
yourself how effective a network can be for building your business.
If for some strange reason you are not satisfied, just
notify
Clickbank within 60 days and you will get your money back with a 100%
refund.
No
questions asked...
This means the risk is all on me to deliver. If the Ultimate Pricing Report
doesn't work for you, I'll be
the big loser, not you.
Does that sound fair to you? If so, download
this 100% digital report immediately so you no longer have to price
your small business straight to the poor house.
Act Now... and Change Your Product
Pricing Strategy Today
____________________________________
|
Get Your Copy Now For Only
$19.97
Click the link below to download the 45 page report and the FREE BONUS
book so you can start increasing
your profit margins TODAY.
Order 100% Safe Through Clickbank
-Instant Delivery-
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____________________________________
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WAIT…
before
you go any further, hold on for just a second...
I want
to give you
a free gift as a thank you just
for
stopping by my site. So before we go any
further together, just type in your first name and email address below. I want to help you get RICH with your small
business.
I will
send
you the Underdog
Millionaire Wealth Pack
including 5 Free e-books about wealth building, success, and
customer generation, plus a daily
tip sheet that will show tons of different tips, products, and services
that you can use to build your
small business right NOW.
You
can
opt-out at any time, no questions asked, and you get
to keep the Underdog Millionaire Wealth Pack as my thanks to you!
Warning: If you get
easily offended please don't sign up, I tend to to tell it like it is.
I
hate spam and I
know you do
too, so I promise to never sell, rent, trade, or give away your email
address
to anyone else. It is safe with me.
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Copyright
2010 © Outer Limit Productions LLC -All Rights
Reserved
Outer
Limit
Productions LLC.
1151 W. Milham Ave #1394,
Portage, MI 49081-1394
Questions?
josh (at) underdogmillionaire (dot) com
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